Hominy is a popular cooking ingredient during the holidays among the Hispanic community. Teasdale desired to reach people cooking over the holidays and encourage them to “Celebrate Traditions Again” with a homecooked meal that included their tried & true hominy.


Ran paid social ads on Facebook & Instagram as well as Programmatic Display ads to reach people living near our store retailers who have shown an interest in cooking (based on past website traffic as well as 1st party data provided by our media partners) in order to increase brand awareness so that the Teasdale Hominy name & brand would be top of mind when they visited the grocery store.


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