Situation

Casa Fiesta offers a full line of authentic Mexican prepared foods and ingredients in more than 100 countries. The company needed help building distribution by leveraging their heritage and an all-natural, organic message positioning.

Solution

To drive awareness of Casa Fiesta’s products during the back-to-school & holiday season, we developed a strategy utilizing digital couponing, digital display, and paid social ads. Video ads were also built and geo-targeted to key demographics and accounts such as Kroger, Fiesta, and HEB.

Results

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