Fast Fixin’

SparkFarm sourced and media-trained a nutritionist to develop recipes she highlighted on TV and radio morning show segments and parent blogs we secured, timed with back-to-school and easy summer recipes, and included orchestrated social media content shared by stations, the brand, and the nutritionist. Our media team negotiated a combination of radio and digital media that included several on-air interviews as part of the buy and drove in-store traffic and coupon downloads. In combination with new packaging, the PR and media campaign drove significant sales lift, from a pre-campaign benchmark of -20% in year-over-year sales to +49% post-campaign.