Poo~Pourri, a natural bathroom odor solution, wanted to grow sales through a consumer awareness campaign.


SparkFarm was retained to buoy consumer sales and distribution efforts through PR. We leveraged their annual viral video campaign, thought-leader CEO, seasonal drivers like the holidays and the Super Bowl/National Poop Day, trade shows, new products, the CEO’s appearance on “To Tell The Truth”, and a “David vs. Goliath”  lawsuit with a big-brand competitor. Our plans for each identified press exclusives and advances, identified guerilla and mass media stunts, set the cross-channel roll-out, and outlined a creative press mailer and pitch lists.

In less than one year, 57 stories or mentions generating 13 million impressions appeared in a mix of national, local, blog, and trade media like CNBC, CNN, Entrepreneur, Essence, Women’s Health, D Magazine, D CEO, Good Morning Texas, Dallas Morning News, AdWeek, Mashable, Huffington Post, Girl Boss, CW33, Dallas Observer, Sanitary Maintenance, Buildings Magazine, Drug Store News, Facility Cleaning Decisions Magazine, and EarthWorld.


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