So, why do clients choose SparkFarm?

Carrie immerses herself in clients’ businesses to understand their brand and needs, target audience, and how to match up the brand’s business objectives with its PR. She’s gotten her clients coverage in the Wall Street Journal, USA Today, Mashable, and The New York Times. She’s led media tours in New York and London, landing placement in leading industry publications.

In addition to serving Dallas clients like North Texas Giving Day, Encore Park, and Commit, Carrie established SparkFarm’s Austin office serving clients like Sustainable Food Center, Patricia’s Table (now Beeline Market), and Foster Angels of Central Texas and Vinventions.

Carrie has a Bachelor’s Degree from UT Austin. She’s an active volunteer with Junior League of Austin and serves on the Advisory Board for Broadway National Bank and the Board of Directors for the Sustainable Food Center. In her free time (seriously), you’ll find Carrie outside listening to live music or running around Lady Bird Lake.

Match that experience with a healthy disregard for the word “can’t” and you get a sense of Christine’s impact on clients’ businesses over the years. She got the Dallas CVB on Good Morning America. She helped to transform North Texas Giving Day into a force that generates millions of dollars and impressions; opened the AT&T Performing Arts Center with thousands of local news stories; landed Museum of Nature & Science on a national stage; opened another museum before it had walls; reinvented the medieval woman; took the stink out of poo; and re-engineered a company’s 100-year-old approach to philanthropy.

Before co-founding SparkFarm, Christine oversaw nonprofit PR accounts at The Richards Group, as well as held pivotal marketing positions at the Museum of Nature & Science and TXU. Outside of work, she loves spending time with her family, and striking fear in tennis balls.

Upon earning her MBA in marketing from SMU’s Cox School of Business, she sought opportunities to merge her new-found love for marketing and entrepreneurship with her financial and strategic background. She has led marketing initiatives for industry-leading companies such as Essilor and American Airlines where she oversaw the airline’s multi-million dollar traditional and digital general advertising and “Be Pink” breast cancer awareness campaigns. Her previous work in branding, product marketing, and merchandising products via digital, promotions, and social media set Lexie up for success at SparkFarm where she is building the firm’s digital arm helping clients such as Casa Fiesta, Cenikor, Girl Scouts of Northeast Texas, Orthopaedic Institute for Children, Texas Capital Bank, and more.

Outside the office, Lexie loves travel, yoga, and spending time with her family.

An unconventional thinker armed with deep media knowledge, Taylor gets how an audience connects to a brand through the right media. Her time with The Richards Group gave her valuable experience with Chick-Fil-A, Nokia, Continental Airlines, Corona Beer, and a host of other clients.

As a SparkFarm co-founder, she’s been instrumental in connecting audiences to brands like Red Mango, Cargill’s Rumba Meats, Nationwide Children’s Hospital, Betty Ford Center, and Texas Capital Bank. Outside of the office, you can find Taylor running, either for fun or after her 13-year-old son.