So, why do clients choose SparkFarm?

Carrie Dyer

Public Relations

At the age of 7, Carrie’s family lemonade stand was featured on the local news for raising $7.62 for charity. Thus began her fascination for PR, something she’s excelled at ever since.

Carrie immerses herself in clients’ businesses to understand their brand and needs, target audience, and how to match up the brand’s business objectives with its PR. She’s gotten her clients coverage in the Wall Street Journal, USA Today, Mashable, and The New York Times. She’s led media tours in New York and London, landing placement in leading industry publications.

In addition to serving Dallas clients like North Texas Giving Day, Encore Park, and Commit, Carrie established SparkFarm’s Austin office serving clients like Sustainable Food Center, Patricia’s Table (now Beeline Market), and Foster Angels of Central Texas and Vinventions.

Carrie has a Bachelor’s Degree from UT Austin. She’s an active volunteer with Junior League of Austin and serves on the Advisory Board for Broadway National Bank and the Board of Directors for the Sustainable Food Center. In her free time (seriously), you’ll find Carrie outside listening to live music or running around Lady Bird Lake.

Christine Rogers

Public Relations

Christine is a master of public and media relations, with over 24 years of experience. As a published journalist, with over 15 years of PR expertise and a knowledge of all facets of marketing, Christine has seen it all. A marketing Swiss Army knife, she has the tools to solve any challenge. She’s done just that for Fortune 500 companies like Cargill and TXU.

Match that experience with a healthy disregard for the word “can’t” and you get a sense of Christine’s impact on clients’ businesses over the years. She got the Dallas CVB on Good Morning America. She helped to transform North Texas Giving Day into a force that generates millions of dollars and impressions; opened the AT&T Performing Arts Center with thousands of local news stories; landed Museum of Nature & Science on a national stage; opened another museum before it had walls; reinvented the medieval woman; took the stink out of poo; and re-engineered a company’s 100-year-old approach to philanthropy.

Before co-founding SparkFarm, Christine oversaw nonprofit PR accounts at The Richards Group, as well as held pivotal marketing positions at the Museum of Nature & Science and TXU. Outside of work, she loves spending time with her family, and striking fear in tennis balls.

Lexie Aderhold

Social Media

Lexie and marketing came together in a happy accident. As a math whiz, her career got its start crunching numbers on Travelocity’s finance team. Through a project analyzing the ROI of search data (nerd alert), she found her interest in the front-end of the customer life-cycle.

Upon earning her MBA in marketing from SMU’s Cox School of Business, she sought opportunities to merge her new-found love for marketing and entrepreneurship with her financial and strategic background. She has led marketing initiatives for industry-leading companies such as Essilor and American Airlines where she oversaw the airline’s multi-million dollar traditional and digital general advertising and “Be Pink” breast cancer awareness campaigns. Her previous work in branding, product marketing, and merchandising products via digital, promotions, and social media set Lexie up for success at SparkFarm where she is building the firm’s digital arm helping clients such as Casa Fiesta, Cenikor, Girl Scouts of Northeast Texas, Orthopaedic Institute for Children, Texas Capital Bank, and more.

Outside the office, Lexie loves travel, yoga, and spending time with her family.

Taylor Campbell

Media Planning + Buying

Taylor is an accomplished media strategist with over 24 years of experience. She’s worked with large and small clients, from established brands to startups, and done it all – from national magazine covers to local laundromats and radio remotes.

An unconventional thinker armed with deep media knowledge, Taylor gets how an audience connects to a brand through the right media. Her time with The Richards Group gave her valuable experience with Chick-Fil-A, Nokia, Continental Airlines, Corona Beer, and a host of other clients.

As a SparkFarm co-founder, she’s been instrumental in connecting audiences to brands like Red Mango, Cargill’s Rumba Meats, Nationwide Children’s Hospital, Betty Ford Center, and Texas Capital Bank. Outside of the office, you can find Taylor running, either for fun or after her 13-year-old son.

Kathryn Kent

Influencer Marketing

Kathryn has over 15 years of experience in marketing, brand management, account development, finance, and research/analysis. Prior to SparkFarm, she spent a decade at Mary Kay focusing on brand development and marketing for the international markets. She’s also well-versed in the healthcare, restaurant/retail, and advertising industries.

Kathryn lives to optimize marketing budgets and enhance customer perceptions through content on social media, websites, podcasts, and more. It’s that knack that drives results for her influencer marketing campaigns for clients like Girl Scouts of Northeast Texas and North Texas Giving Day.

Kathryn grew up in Dallas and studied International Business at Texas Christian University where she earned a BBA and MBA with emphasis in marketing.

She has a passion for travel and is also a rock star mom with two boys.