So, why do clients choose SparkFarm?

Christine Rogers

Public Relations | Co-founder

Christine is a master of public and media relations, with a wealth of experience. As a published writer, with more than 30 years of PR, marketing, and communication expertise, Christine has seen it all. A marketing Swiss Army knife, she has the tools to solve any challenge. She’s done just that for Fortune 500 companies like Cargill and TXU.

Match that experience with a healthy disregard for the word “can’t” and you get a sense of Christine’s impact on clients’ businesses over the years. She got the Dallas CVB on Good Morning America. She helped to transform North Texas Giving Day into a philanthropy movement that generates millions of dollars and impressions; restored foot traffic and reputation to Dallas’ 150-year-old cultural district Deep Ellum; opened the AT&T Performing Arts Center with thousands of local news stories; landed Museum of Nature & Science on a national stage; opened another museum before it had walls; reinvented the medieval woman; took the stink out of poo; and re-engineered a company’s 100-year-old approach to philanthropy.

Christine earned her B.A. in Communication from Saint Mary’s College in South Bend, IN, an all-women’s college she credits for being her original inspiration to reinvent the workplace for women, which she is doing at SparkFarm that she co-founded in 2009. Prior to that, she worked at The Richards Group and Ogilvy & Mather and held pivotal marketing roles at TXU Corp. and Museum of Nature & Science in Fair Park. Outside of work, Christine cherishes time with family, striking fear in tennis balls, and serving on nonprofit boards that support women’s issues and marginalized communities.

Taylor Campbell

Paid Media | Co-founder

Taylor is an accomplished media strategist with more than 30 years of experience. She’s worked with large and small clients, from established brands to startups, and done it all – from local laundromats, radio remotes, targeted social media ad campaigns, to “The Big Game”, national magazine covers, and more. An unconventional thinker armed with deep media knowledge, Taylor gets how an audience connects to a brand through the right media. 

As a SparkFarm co-founder, she’s been instrumental in connecting local, regional, and national audiences to a range of marquee brands including The Perot Museum, Parkland Community Health Plan, Coca-Cola Southwest Beverages, Trinity Metro, Cargill’s Rumba Meats, Nationwide Children’s Hospital, Betty Ford Center, and Texas Capital Bank. Taylor earned her B.S. in Advertising from University of Texas at Austin.

A career-long resident of the mid-cities area of Dallas-Fort Worth, she has loved being part of the region’s growth by supporting Coppell Arts Center’s launch and encouraging more residents and visitors to ride Trinity Metro to explore everything Tarrant County has to offer.

Outside of the office, you can find Taylor training for a half marathon, and traveling across Texas to visit all of Texas Monthly’s Top 50 BBQ Joints including one of her all-time favorites: Snow’s BBQ.

Lexie Aderhold

Paid Digital Media, Partner

Lexie and marketing came together in a happy accident. As a math whiz, her career got its start crunching numbers on Travelocity’s finance team. Through a project analyzing the ROI of search data (nerd alert), she found her interest in the front-end of the customer life-cycle.

Upon earning her MBA in marketing from SMU’s Cox School of Business, she sought opportunities to merge her new-found love for marketing and entrepreneurship with her financial and strategic background. She has led marketing initiatives for industry-leading companies such as Essilor and American Airlines where she oversaw the airline’s multi-million dollar traditional and digital general advertising and “Be Pink” breast cancer awareness campaigns. Her previous work in branding, product marketing, and merchandising products via digital, promotions, and social media set Lexie up for success at SparkFarm where she is building the firm’s digital arm helping clients such as Arlington Highlands,The Amon Carter Museum, Trinity Metro, ChildCareGroup, Dallas Area Habitat for Humanity, and more.

Outside the office, Lexie loves travel, tennis, and spending time with her family. She also dedicates time to local charities such as The Family Place where she co-chaired their biggest fundraiser, Partners Card in 2020. In 2021, Lexie was named “20 Under 40” by People Newspapers highlighting her work at SparkFarm while supporting her community.

Ashley Howland

Social Media and Content Marketing, Partner

A Louisiana native turned Texas transplant, Ashley has 20 years of experience in marketing and specializes in building custom digital content strategies to help brands target their ideal customers. 

Working in the healthcare industry for most of her career, Ashley spent 11 years at Baylor Scott & White Health where she started and grew the brand’s award-winning social media department. While there, she was the first person to live tweet a heart transplant. Following her career at BSWH, she joined the new “digital-first” marketing department at Tenet Healthcare where she served as Director of Content Marketing for the company’s 80+ hospitals around the country. 

While “raised” in the healthcare industry, Ashley now supports SparkFarm clients across many industries, from nonprofits like ChildCareGroup, Dallas Housing Coalition, Dallas Area Habitat for Humanity, and George W. Bush Presidential Center to cultural, dining, and retail destinations like Deep Ellum, and more. She brings expertise in content marketing, including social media strategy, email marketing, online crisis management, and copywriting with a knack for understanding the consumer mindset. 

When she’s not working, you can find Ashley spending time with her family—most likely cheering on her two sons at one of their many sporting events, playing tennis, or volunteering at both of her sons’ schools.

Abby Evans

Brand Strategy, Planning, and Management, Partner

Abby is a brand-building powerhouse who thrives on forging meaningful connections and uncovering the strategies that drive loyalty, awareness, and long-term success. Armed with an MBA in Brand Marketing and Corporate Strategy from SMU Cox School of Business, she’s spent over 20 years shaping brands that leave a lasting impact.

Before joining SparkFarm, Abby led game changing initiatives at Dr Pepper Snapple, leading major initiatives like the Marvel Movie Partnership for 7UP, Team USA Basketball Activation for Sunkist, and Snapple’s bold packaging redesign. She then took her expertise to the next level, launching her own consulting firm and partnering with CPG brands, private equity firms, and nonprofits to craft compelling brand stories and growth strategies.

At SparkFarm, Abby brings her hands-on, strategic mindset to help brands connect in deeper, more meaningful ways, with clients like Habitat for Humanity and BFS Advisory Group. When she’s not busy building brands, she’s giving back to her community, spending time with loved ones, and embracing the art of living fully and purposefully.

Kate Dorff

Event Marketing, Partner

Kate’s 20 plus year experience in event planning began in Washington, DC while working for Mrs. Laura Bush’s Social Office in the East Wing of the White House.  From Christmas parties to State Dinners, Kate’s attention to every detail was sharpened in the most demanding of environments.  She continued her events career at the White House in the Office of Public Liaison executing events for President Bush, including managing the ticketing system for 15,000 guests for the Arrival Ceremony of Pope Benedict XVI as well as bill signings, award ceremonies, and international conferences.

After moving to Dallas in 2009, Kate’s expertise led her to specialize in corporate and non-profit marketing and fundraising events.  From Super Bowl events to charity galas, corporate conferences and political gatherings, Kate’s love for creating unique experiences combined with her understanding of each client’s goals gives her a unique perspective and an edge in the industry.

Kate grew up in Midland, Texas and enjoys spending time with her two sons, playing tennis, and winning in Mahjong.

Kathryn Kent

Marketing

Kathryn has over 18 years of experience in marketing, brand management, account development, finance, and research/analysis. Prior to SparkFarm, she spent a decade at Mary Kay focusing on brand development and marketing for the international markets. She’s also well-versed in the healthcare, real estate, restaurant, retail, and advertising industries.

Kathryn lives to optimize marketing budgets and enhance customer or employee perceptions across all marketing and communication channels. It’s that knack that drives results for her clients like AIA Dallas, AMLI Fountain Place, Deep Ellum, Frost Bank, Girl Scouts of Northeast Texas, Hewlett-Packard, and North Texas Giving Day, to name a few.

Kathryn grew up in Dallas and studied International Business at Texas Christian University where she earned a BBA and MBA with emphasis in marketing.

She has a passion for travel and is also a rock star mom with two boys.