A top regional bank came to us to increase awareness of their brand and customer usage of their various lines of business.


Over the course of our relationship, we increased the sophistication of the client’s media mix and measurement of KPIs. We first targeted C-level executives who make the banking decisions for their business with high impact awareness tactics like ownership of the back cover and online in D CEO and regional Wall Street Journal editions, and outdoor bulletins located in highly trafficked business areas. We improved the cost efficiency of their search and display campaigns and drove leads for various lines of business captured through their internal sales software.

We’re proud to have helped move the company from a digital-adverse culture to a healthy mix of adding a pixel on their site, paid search, and digital display ads that grew sales across business lines and a 2.71% CTR on Bloomberg.


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