This LA-based, state-of-the-art pediatric orthopedic facility sought to have more awareness among parents of young athletes.


In order to reach parents on the go with very fragmented media usage, the media team developed a comprehensive plan with multiple touchpoints. Through the use of transit, movie theater, community newspapers, Pandora, digital display, and mobile, we were able to reach our consumers throughout the day. These vehicles also allowed us to be cost efficient with this nonprofit hospital’s budget in a typically over-the-top expensive advertising market.


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