When Girl Scouts of Northeast Texas came to us, digital campaign enrollments had been low (357 the prior year), and acquiring new enrollments was expensive ($26 Cost Per Acquistion.) We were asked to increase enrollments and decrease CPA to $21.


Our mix of paid search, paid social media ads, and display ads far exceeded goals. In true “girl power” fashion, we increased enrollments by more than 400% and decreased CPA by 75% in our first year. By year two, we further reduced CPA to $5.81 and gained 1,294 new enrollments.


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