Girl Scouts of Northeast Texas
Situation
When Girl Scouts of Northeast Texas came to us, digital campaign enrollments had been low (357 the prior year), and acquiring new enrollments was expensive ($26 Cost Per Acquistion.) We were asked to increase enrollments and decrease CPA to $21.
Solution
Our mix of paid search, paid social media ads, and display ads far exceeded goals. In true “girl power” fashion, we increased enrollments by more than 400% and decreased CPA by 75% in our first year. By year two, we further reduced CPA to $5.81 and gained 1,294 new enrollments.
Services Rendered
Services Rendered
- Public Relations
- Media Planning + Buying
- Social Media
- Marketing Strategy
- Influencer Marketing
Support Services
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