Situation

North Texas Giving Day is an 18-hour online giving event designed to empower every person to give back to their community by supporting local nonprofits and causes they care about in one easy-to-use platform. Our objectives are to raise awareness for the day, drive donations, and combat giving day malaise.

Solution

Our eight years of integrated PR, influencer, social media, community relations, events, marketing strategy, flash mobs, and concert and sports team tie-ins transformed North Texas Giving Day in 10 years from a $4 million to a $48 million fundraiser. The day generates 36 million media impressions and $844,000 in media value annually. It has broken five national records, and has won four industry awards.

Results

Let's Partner