Situation

North Texas Giving Day is an 18-hour online giving event designed to empower every person to give back to their community by supporting local nonprofits and causes they care about in one easy-to-use platform. Our task is to raise awareness for the day, engage all communities, drive donations and volunteerism, and combat giving day malaise.

Solution

While PR tells hero stories of nonprofits and donors working to combat issues and inspiring others to join them, influencers build emotional connections between their unique audiences, their favorite nonprofits, and Giving Day by sharing personal stories about the value and importance of giving back on Giving Day. All told, our 13 years of support including integrated PR, influencer marketing, social media, community relations, events, marketing strategy, flash mobs, and concert, celebrity, and sports team tie-ins transformed North Texas Giving Day in 13 years from a $4 million to a $68 million fundraiser benefiting 3,000+ nonprofits.

Results

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