Utilize the Cinco De Mayo holiday to run a contest featuring Jardine’s “funky & fresh” salsa while encouraging consumers to submit a photo in their best Cinco De Mayo gear for a chance to win $1,000.


Ran paid social ads on Facebook & Instagram as well as an in-app mobile device campaign (on apps outside of FB/IG) to drive awareness, contest entries as well as website traffic. We also utilized geofencing to ensure our ads were only served in areas where Jardines has distribution.


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