Qpractice came to us with the goal of recruiting more designers to take their online course to pass the NCIDQ Exam (an exam for designers that once passed serves as the foundation to move into specialty design areas).


When SparkFarm took over Qpractice’s advertising in 2018, we adjusted the overall paid social marketing structure to include several campaigns that moved potential designers through the funnel. During the off-season, we focused on gathering leads. Once the season was live, we transitioned our focus to website visits allowing leads to learn more as well as sales ads that featured testimonials from past course takers who had passed the exam.


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