Situation

As a top regional non-profit pediatric hospital, Nationwide Children’s Hospital wanted to be positioned as a cutting-edge research center, illustrate the urgent need for funding for pediatric medical research, highlight Nationwide Children’s corporate partnerships, and describe the benefits to partners and entice other brands to partner with Nationwide to fund research and raise awareness around children’s health issues.

Solution

Nationwide Children’s Hospital, in collaboration with Wall Street Journal Custom Studios, presented Next Generation Philanthropy. Three custom articles with corresponding supplied videos plus a custom infographic raised awareness among thought-leaders and decision-makers about issues in children’s health and encouraged alliances with the hospital.

Results

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