Introduced new No-Rinse Wash with amazing results: increasing overall brand awareness by +15%, product favorability by +50% and purchase intent by +34%
• Brand Strategy • Media Planning + Buying • Digital • Creative
NORTH TEXAS GIVING DAY
A concerted PR, social media and nonprofit communication strategy helped Communities Foundation of Texas break a national “giving day” record by raising $25.2 million in 17 hours. The campaign won PR News’ 2013 Nonprofit PR Awards.
• PR • Social Media Strategy • Crisis Communication
Kim Leeson Photography
Generated 2.5 million national and local impressions ($73,747.08 in media value) for the company’s 30th North American anniversary.
• Public Relations
TEXAS CAPITAL BANK
Successfully reached C-Level decision-makers with a combination of traditional and digital media, generating a +18% lift in brand favorability among the target audience.
• Media Planning + Buying • Digital • Search
AT&T PERFORMING ARTS CENTER
Launched $350 million crown jewel of the Dallas Arts District