Meet Abby Evans, one of the newest SparkFarmers to join the team! And we couldn’t be more thrilled to have her… Abby specializes in marketing strategy and brand management and brings a wealth of experience to our clients. She holds an MBA in Brand Marketing and Corporate Strategy from the SMU Cox School of Business and has a rich background in brand management, having worked at Dr Pepper Snapple where she led key projects like the Marvel Movie Partnerships Activation, Team USA Basketball Activation, and the Snapple Brand Packaging Redesign. How’s that for a resume?! After her tenure at Dr Pepper Snapple, Abby founded her own consulting firm, where she successfully worked with a diverse range of clients—from consumer packaged goods companies to non-profits—developing brand strategies that established or enhanced their communications. And now she’s here at SparkFarm! 🏻 Outside of her professional life, Abby is deeply committed to civic engagement and supporting her community through various impactful organizations. She finds joy in spending time with her energetic children, embracing the balance between her professional and personal passions. Welcome aboard, Abby! You’ve only been here a short time and you’re already crushing it. We are so very lucky to have you! 📸: @justinclemons