Situation

Patricia’s Table is a teaching kitchen whose hands-on cooking classes combine culinary techniques, locally-grown seasonal foods, and fresh flavors aimed at helping kids become confident, creative chefs.

Solution

To introduce this new concept and its classically trained chef to Austin, TX, we crafted messages and press materials; media trained our client; conceptualized and executed a media day for press and their kids; secured stories about the real estate deal, cooking demos on TV morning shows, reviews on food blogs, and features in parenting and lifestyle magazines, as well as calendar and camp guide listings.

Results

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