carrie dyerpublic relations
Most recently, Carrie led the communications team at the Hogg Foundation for Mental Health. In that post, she developed the foundation’s strategic communications plan, oversaw its execution, served as media liaison, and launched an integrated digital media approach. Before that, Carrie was a marketing specialist at the McCombs School of Business at The University of Texas at Austin and a public relations practitioner with the PR arm of The Richards Group in Dallas. At The Richards Group, Carrie provided business-to-business public relations for international and national brands, including Nomacorc, ThyssenKrupp Elevator and Click Here, Inc. Under her direction, Carrie’s clients have landed feature stories in the Wall Street Journal, USA Today and The New York Times. She has planned and led media tours in New York and London that have secured placements in industry-leading trade publications.
Carrie dives deep into her client’s business to fully understand the needs of the brand, the target audience, and the best way to strategically align the brand’s business objectives with its media relations objectives.
Carrie’s love for communications led to her Bachelor’s Degree in Corporate Communications from The University of Texas at Austin. When she isn’t working, you will find Carrie outside listening to live music or running. Her passion for running has led her to run three marathons and she plans on running at least ten more. Run, Carrie, run!
christine rogerspublic relations
Christine’s success in public and media relations springs from her 20 years of experience in nearly every facet of marketing, with the last 10 in PR and as a published journalist.
Christine’s experience marketing Fortune 500 companies gives her blue-chip marketing rigor that benefits her SparkFarm clients like Communities Foundation of Texas, AIA Dallas and Medieval Times.
“Can’t” doesn’t stand a chance against Christine. It propelled her to lead an integrated PR and social media campaign for North Texas Giving Day that in 2013 generated $25.2 million in donations, shattering the national record and winning a national PR News Nonprofit Award.
It’s what helped her snag Dallas CVB’s first national TV exposure on Good Morning America, 18 million media impressions in nine months for Museum of Nature & Science, and 1,200 local news stories during AT&T Performing Arts Center’s grand opening week.
Prior to co-founding SparkFarm, Christine oversaw The Richards Group’s non-profit PR clients, served as Director of Communications for Museum of Nature & Science, and managed advertising and corporate citizenship for TXU Corp. She revels in raising her two children, laughing at her husband and rocking the net on the tennis court.