lexie aderholddigital marketing
Lexie’s passion for marketing was discovered by accident. A math whiz at heart, she started her career crunching numbers on Travelocity’s finance team. It was by chance that she worked on a project analyzing the ROI of search data which spurred her interest in the front-end of the customer life-cycle.
Upon earning her MBA in marketing from SMU’s Cox School of Business, she sought opportunities to merge her new-found love for marketing and entrepreneurship with her financial and strategic background. She has lead marketing initiatives for industry-leading companies such as Essilor and American Airlines where she oversaw the airline’s multi-million dollar traditional and digital general advertising and “Be Pink” breast cancer awareness campaigns. Her previous work in branding, product marketing, and merchandising products via digital, promotions, and social media set Lexie up for success at SparkFarm where she is building the firm’s search and social practice area, helping clients such as Vistra Energy, Girl Scouts of Northeast Texas, Lake Highlands Creamery, Bryan’s House, and more.
Outside the office, Lexie lives for travel adventures, yoga, and spending time with her husband and their mini-me’s Tripp and Lou Lou.
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